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7 advantages of using 3D Architectural Visualisation to advertise houses

May. 29th, 2011
in Real Estate
by Kelly Obrien

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Within recent years the use of 3D Visualisation as a method to sell or promote property has rapidly spread. Tricky 2D Architectural drawings is something people find difficult to understand. This can create a lack of confidence for a buyer. With the introduction of 3D Visualistation this has changed. The 3D Visualisation enables the buyer to view the property in a real-life appearance and allows them to imagine what their future home will look like.

From seeing the 3D Visualisation of the property the buyers commitment to the build is much stronger. This is great for the developers as deposits can be secured for properties and enable the build to go ahead. Below are some of the advantages of using 3D Visualisation to market and sell houses.

1. A clear set of 3D perceptions will allow a potential buyer to see precisely what their future home will look like previous to its build.

2. 3D images can turn the persons dream and imagination of their home into something more real when seeing it on a screen.

3. A buyer has the opportunity to change the structure of the build or tangible finishes when they view it as a 3D Visualisation picture. To do this when the property is already built can be complicated and costly or even sometimes impossible. To see the future build as an image, changes can be made very simple. This also allows the buyer to be able to create the perfect home.

4. Estate agents can use 3D images of property/properties to create a marketing campaign. This gives them the opportunity to complete sales off plan.

5. Property developers also use 3D Visualtisation of a structure when applying for planning permission from town planners and residents. It will give a clear showing if the build will meet issues involved with the existing area.

6. A development company can also find use for 3D images when submitting a business plan to the bank. The 3D visualisations can enhance there business plan and can ensure the release of money for the build.

7. With today’s technologies a 3D visualisation can be an animated virtual walk through the property. When this is shown to possible home purchasers they visualise themselves living in the house. After viewing the walk through they have a connection to the house and are then committed to buying the property.

For more information on3D Architectural Visualisation click here. We can help developers create cost effective 3D Visualisationcollateral to help them advertise, promote and sell property

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