All the buyer exposure in the world will not make an overpriced property saleable. Ensuring that your home is advertised in all the best places is crucial. These days if you’re not advertised on the major property portals then you may as well not be advertised at all. Local newspapers are for jumble sales and visiting prostitutes. Estate agents windows are simply for the nonchalant glance and the vandal’s brick. Everyone knows that if you’re not on Rightmove, Zoopla, FindaProperty and Prime Location you just won’t sell. But that doesn’t mean that if you are on them all that they somehow become the magic bullet to finding a buyer under any circumstances either.
In a challenging market with greater availability of property for sale, buyers fewer and further between and mortgage monies tighter, you simply have to price your home accurately. Be honest with yourself about what it’s worth despite a shiny suit telling you that it has a higher value than it really has. WHICH? Has just criticised High Street estate agents for fibbing when valuing properties for sale. Agents do this as a tactic to gain your business. Or because they are too scared to tell you that your home is worth a bit less than it was or than you paid for it perhaps
House sales are at an all-time low, even though there’s around a million and a half properties listed on Rightmove. Yes, there really are buyers out there. And mortgages. But these days, buyers are much more canny. They’ll have much more knowledge of the local market. They’ll use the Land registry website and all the other online sources of information to figure out how much a property should be selling for. If yours looks like it’s going to cost more than other similar properties in the area, nobody’s going to bother checking it out, because they’ll be too busy checking out the competition instead. After all, where would you start in your online property search – at the top end of the price list, or at the bottom?
So if you’re trying to sell and getting nowhere fast, here are the only two reasons that sale isn’t happening. Reason number one would be a bad estate agency, who’s not spreading the word about your home as far as that word should be spread – either because it won’t spread that word that far … or because it can’t. Reason number two would be the asking price. If it’s too high, you don’t stand a chance of selling. So if your agent isn’t doing everything possible to get your house sold, by all means ditch him. But if he is, by all means keep him on … and consider adjusting your asking price.
Because the best and most expensive advertising will still not convince people to pay above market value. Indeed projecting a picture of your house on to David Beckham’s butt cheeks will not sell it if overpriced compared to others.
Home buyers wont to walk into estate agency offices now. 90% of them search for property on the internet. eMoov cover the whole of the UK but save money by not having lots of premises which you otherwise end up paying for in high estate agents fees. eMoov are online estate agents. They are a step up from private house sales and ten times cheaper than the High Street. Why pay more?
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