A missing headline is a common real estate postcard marketing mistake. Many realtors feel that short messages don’t require headlines. But direct marketing experts will tell you that the value of a great headline is intensified in postcards.
You have to create stronger headlines for postcards because you have limited space to get your message across. Your headline should be direct to the point but at the same time, powerful enough to grab your customers? attention. That is the trick why some real estate investors acquire new customers on a daily basis.
The most surefire way of creating a strong headline is to follow the WIIFM ? What’s In It For Me principle. Remember, benefits first before features.
Your real estate marketing headlines should also inform people of the benefits of selling their homes to you. So evaluate your strengths, your competitive strategies, and check your customer testimonials to learn what they are most thankful for about your service.
Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that’s right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.
Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.
You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.
Do a split test. Choose the best ones you have and use them for your next email campaign. If your customer response increases, use the same headline for next time. If it doesn?t work, use your second best.
I know. It seems that you?re taking quite a bit of time just creating your headline. That’s exactly the way it should be though. Your headline is just that important. And it’s a fact that you should never forget.
In fact, there’s no reason in the world that the title of this article? Never Underestimate the Power of a Headline? shouldn?t be posted somewhere in your office? someplace prominent. Go ahead, right now. Either handwrite it on a piece of paper someplace or print it off your computer. Hang it somewhere on your desk where you’ll see it all day long. When you remember the true potential your headline has to your postcard marketing campaign ? you’ll experience true success in real estate investing.
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