Your real estate direct mail has only 30 seconds to pass your prospect’s relevancy test.
That’s right! It’s that crucial period when your reader gets his first look at your message. In those brief 30 seconds (at most) he either decides he’ll read on (still with no guarantee of action, though) or he’ll toss it the card in the trash.
What will you do to make your real estate direct mail remain in the hands of your prospect after the 30 seconds?
Below are some of the suggestions that would help you.
Make a captivating copy. Your copy should be unique so your prospects will take notice of it at once. People tend to look at those that stand out in a crowd. If your copy is much like the other ones, then it won’t be memorable for your potential customers.
So write your own personal message and have it printed on postcard paper.
Make your offer convincing. You can be that purple cow, but if your offer fails to convince your reader of your sincerity and the effectiveness of your firm, it won’t mean a hill of beans (or even a hill of purple cow dung!). So once you’ve decided how you’ll be memorable, decide exactly how you’ll be convincing.
Harness your emotions and positive energy to electrify your real estate postcard marketing copy. You should not write your real estate direct marketing materials if you are not enthusiastic about your offer. If your offer doesn’t interest you, or you don’t think it’s good, then it won’t be effective.
You will be able to grab the attention of your reader if you apply the above suggestions.
Yes, you can get your reader’s attention in this short of time. And once you have it, then you can knock their socks off with your valuable – indeed, one-of-a-kind – service. Go ahead. Go be the purple cow of direct mailing!
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