If you cold call as element of your sales practice, especially if you are in real estate, you should be conscious of, and in conformity with, the national Do Not Call registry. This information bank of people who have explicitly opted out of phone contact from marketers was developed exclusively to help people steer clear of telemarketing calls, and much like the CanSpam act, it has done its job relatively well. Alas, for various small business people, and those that broker real estate, compliance with this law can be difficult, cumbersome and expensive.
Despite of the fiscal impact, it is the responsibility of REALTORS to uphold this law. Any documented violation of the DNC regulation can result in a swift and large fine for the real estate agent. More notably, action in recent years for violators has been dire. Thus, the benefits of compliance far outweigh the risks.
Luckily, for real estate broker that actively prospect on the phone, there is a simple solution. Real estate lead generation services such as the (Real Estate Data Exchange) include DNC verification as a fundamental part of their service offering. Services like the automatically scrub their listings against the national Do Not Call registry before providing the information to the real estate agent. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.
In addition to the Redex do not call registry, there are numerous other marketing and lead creation services for real estate professionals. The types of tools and software vary and there is a variety of technology available. Thus, when looking for any type of lead generation service, especially if you are a REALTOR, choosing one that is DNC and CanSpam compliant is a fundamental and non-negotiable feature.
The onus of compliance is on you, and the consequences of violating the law can be severe.
Brokers and agents, if you are already in the market for a excellent source of expired MLS Listing Leads, then Real Estate Data Exchange is a fantastic tool. This great software provides you with the resources to beat out your competition. Have more leads, extra listings and additional free time with the Real Estate Data Exchange now.
categories: real estate,realtor,broker,cold calling,dnc registry,selling real estate,real estate agent,real estate broker,redx
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