Less than five percent of home buyers find homes for sale from newspapers and real estate books and magazines. More than 84% of home buyers begin their home search online internet. Because the huge majority of home shoppers use the internet, this is where real estate agents need to spend their advertising focus. One of the most inexpensive ways to use online advertising is with search engine optimization. Here are some tips to help real estate agents achieve good search engine rankings.
* The first step to search engine optimization for real estate websites is the domain name. The domain name is a very important aspect in the Google algorithm. Domain names that have real estate related keywords will rank much better than those that do not.
* Find the best keywords. If you know what people are looking for, you can build your website in a way to satisfy their online inquiries. A great FREE tool you can use is the google adwords tool available for anyone with a google account. After seeing the actual keywords people type, you can focus your site to be best optimized for the top real estate search terms.
* Write as Much Content as Possible. Content is one of the key elements of the search engine algorithms. They want to display the best possible information for a related subject. With the content you create, make sure you optimize it by using keywords in titles, headers, and in image alt tags.
* Have Other Websites Link to Your Site. To rank high in the search engines, you will need other websites to link to your site. The easiest way to get links from other sites is by commenting on blogs or forums, setting up social network profiles, and writing press releases.
* Use tools to evaluate your optimization. There are many valuable tools online that can give you estimates of how well your website is optimized, and what factors you can do to improve your rankings. One such tool is found at WebsiteGrader.com
* Domain Age. Google wants to see domains that have age, and that are built to last. They like to see a website that is going to be around for a while if they are going to rank them high. A simple way to help this out, is to simply pay a few bucks, and renew your domain now even though it may not be expiring for a few months.
To see examples of search engine optimized real estate websites visit Homes for Sale in Georgia, and Saratoga California Homes for Sale.
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