A VVM (Visually Verified Montage) is the precise joining of a 3 dimensional design and an original photograph.
To create a VVM the important steps have to be carried out: 1. Using a digital camera, take a high-resolution photograph, remembering to take note of your location. 2. Take note of any lampposts, road signs and eave levels. Record it in a survey data, as it will then be converted into AutoCAD format. 3. Design your 3D model of the planned and original survey points. 4. Match reference points – virtual to real world. 5. Combine your photographs with the 3D image.
This is just a brief pointer as to the development of a VVM. A full in depth guide can be found at http://www.urban3d.net/3D-Architectural-Visualisation/vmm/visuallyverified.html.
This technique is put in use when there is a continuing issue with the town planners, if a new structure or building does not follow the same characters as the surrounding buildings. The town planners will then look for a VVM to be made. This will give the planners a chance to see how the building will look along side other buildings. With a 3D outlook on the proposed building, as opposed to only having a 2D drawing, will give planners a clearer image of the building and how it will look along side original surroundings. With a 3D image, decisions can usually be make quicker.
A property developer will also use the VVM as a marketing tool but in a different way than it would be for a town planner. The developer wants the VVM of their building to stand out, be appealing to potential buyers. The Developer wants the building to become a talking point this will then add to the buzz and excitement which they hope will eventually turn to people putting down deposits for a new property on the development. For a developer to complete sales ‘off plan’ is a good indication that the development they plan to build will be a success. Where as a VVM for a town planner the main building should nestle nicely with the existing buildings so it doesn’t cause offence. As the VVM is looked upon in two different ways it may be preferred to create 2 images, the image for the town planner to be taken on a muggy, overcast day so not to draw attention to the building. The image for the developer could taken on a bright sunny day or even a night time shot with up lighters highlighting the building.
I will finish by saying that I personally think that VVM’s should be adopted in every instance when public money (our money) is spent to finance any new structure be it a bridge, public amenity space or something small like new footpaths. For too long now buildings seem to sprout up overnight with no thought gone into how the public are going to use that space. The public is never asked for their opinion on how best the area could be utilised. It is after all going to be used by the public so surely they should have an input into the process from the outset. By giving the public a voice I think we will see the end of money being wasted on structure/buildings the public neither need nor want.
For more information on VVM visit us. We can help developers achieve cost effective property marketing collateral to help them advertise, promote and sell property
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